(NAPSI)-Schoolwear-including uniforms and clothes for dress codes and spirit days-is helping students dress for academic success while costing parents less. That's an important consideration in a tough economy.

Schoolwear builds confidence and self-esteem, improves behavior and encourages feelings of belonging, raises student and teacher expectations and increases school spirit.

JCPenney, a retailer selling IZOD brand schoolwear, has created an after-school fund to support programs that inspire children to be smart, strong and socially responsible.

From August 6 through 15 and at other times throughout the year, its "Round-up" program lets shoppers round up the cost of their purchases to the nearest dollar. The difference will be donated to the fund, which has given more than $70 million to local after-school programs in every JCPenney community through partnerships with the YMCA of the USA, Boys & Girls Clubs of America, National 4-H and United Way of America.

For more information, visit www.jcpenney.com/uniforms.

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